A potential client asked recently if I did sports massage. It was my first instinct to just answer “no.” But instead I responded with “Sports massage isn’t my specialty but I have worked with plenty of athletes. What exactly are you looking to address?” His response was that he needed to recover after intense workouts to further his career. I explained what I could do to help with muscle recovery and he ended up booking a session. He said that it was exactly what he was looking for and booked a session for each week on his rest day until he hits the milestone he is working towards.