An INTROMinute gains the same value as an endorsement letter when it achieves the following:

1. Personal Storytelling

• A memorable story ties the introduction to the individual’s unique strengths. Stories create an emotional connection, making the subject relatable and impactful.
• Example: “Gina’s knack for logistics was clear when she helped a family reimagine their itinerary mid-trip after unexpected delays, turning potential frustration into joy.”

2. Specificity

• Highlighting tangible achievements or traits sets the individual apart and shows their expertise in action.
• Example: “She’s not just a travel advisor; Gina plans every detail, from visa logistics to the perfect neighborhood for a hotel, ensuring every moment of a trip is seamless.”

3. Attributes That Matter

• Sharing personal qualities that make the individual exceptional emphasizes why they’re valuable.
• Example: “Gina’s meticulous attention to detail and personal care make her clients feel like every trip is a once-in-a-lifetime experience.”

4. Clarity and Conciseness

• An effective INTROMinute delivers its message clearly and succinctly, ensuring the audience immediately understands the value.

5. Authentic Voice

• Writing the INTROMinute in a way that feels genuine and natural, as though you’re speaking to a close friend or trusted colleague, builds credibility.

When these elements combine, an INTROMinute not only introduces but also endorses, demonstrating why someone is worthy of trust and connection.