I’ve been working with a client recently who had already tried just about every major website platform. Squarespace, Wix, and even a few of the newer AI “we build everything for you” tools. She was technical enough to get templates almost finished on all of them, but she was frustrated because none of it was translating into real search visibility or new business.

The issue wasn’t her effort. It was the platform. Those tools make it easy to launch, but they quietly limit how search engines actually read and rank a site.

After a few consultations, I recommended moving to WordPress. We rebuilt the site with SEO in mind, and I trained her on how to manage it confidently on her own. The result was better search placement, more flexibility, and most importantly, more business. She’s happier because she understands her site instead of fighting it.

If you hear a business owner say, “I built my site, but it’s not showing up anywhere,” that’s a great time to think of me.

I’m Elliott Augustine with WebExperts. I help businesses choose platforms that actually support growth.