One thing I targeted heavily over the last few years was the intersection of AI, automation, and real-world business systems. A lot of people can use AI casually now, but very few companies understand how to safely and effectively integrate it into their actual workflows without creating chaos, security risks, or wasting money.
I’ve spent a tremendous amount of time learning not just the tools themselves, but how to connect them to websites, CRMs, scheduling systems, internal databases, customer service processes, and marketing operations. That includes building AI agents, automating repetitive tasks, integrating APIs, training teams on prompting, and understanding where human oversight still matters.
What really separates me is that I combine that with 26 years of experience building websites, SEO systems, hosting environments, and custom software through Web Experts. So when a company asks, “How do we actually use AI in our business?” I can usually help bridge the gap between the hype and practical implementation.
A great referral for me is a business owner who keeps hearing about AI, knows they probably need to adapt, but feels overwhelmed, confused, or unsure where to start.