Surface level - first impression, public image and track record. Asking questions but also giving information based on concerns.
Project engagement- deeper trust is gained when we are droning or climbing and they see and acknowledge the damage on their roof. Giving open and honest communication about what we see.
Long term reliability- occurs over time as they see we stand by our warranties, support after the install and future roofing needs. This solidifies trust and satisfaction

One process for thinking of Golden Cards is asking “Why is that important?” three levels deep.
<ul>
<li>Share a place in your business where the real value is three levels below the surface.</li>
<li>What is the process you use to get there?</li>
</ul>
&nbsp;

Karen Chambers

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