I schedule coffees, I look at a set of questions and there have been time that I have created my own questions based upon what I know about the member. The point is to understand what the member wants to communicate to others. There are times that they want others to know more about them, personally. They may want to communicate how to find their perfect customer.... or not. They may want to commuicate an an element of their work process.  The point is that  it is all about them and what they want  me to commuicate about them.  I also get to learn a lot about them in the process.