1. What do you listen for?
I listen for how what someone is saying could connect to someone in my network. I’m always thinking, “Who do I know that needs this?” because my goal is to make meaningful referrals.

2. How do you capture it so you can use it later?
I write things down constantly. And as I’m writing, names start to come to mind. For example, this week I began working with a client who wants to build a Kosher bakery and needs to maximize a smaller space. I spoke with them Monday night—and then Tuesday morning, in a 1:1 with an architect, she described that exact specialty. That connection only happened because I had captured the need right away.

3. Why does that method work for you?
Because I have a large and diverse network. Writing things down helps me connect the dots in real time, so I can identify the right opportunities quickly and intentionally.