As a coach, I always clarify the difference between coaching, counseling, and consulting.  Coaching requires time and effort on the part of my clients. There are a few similarities between a business coach and a sports coach. An athlete doesn't get stronger, faster, or better because they hired a coach. The athlete gets better because they put in the work that the coach outlines to achieve the desired goals. I want to be clear about the time commitment before we start a coaching engagement so that it is not a waste of time or money for my client.  Coaching focuses on moving forward and making changes. With new clients, a first step is always clearly defining their goals because it is not productive to "move forward" if that progress moves them in a direction that does not ultimately serve them.