Social media can be of great help.  Not only do we have our business profiles for social media, we have large groups like 'chatty women of Newnan' or 'Life in the Summergrove Bubble'.  When you do a thorough job, then you family, friends, and fans will spread info about you like wildfire. 

Also, we send monthly emails, but that is hard to track.  A lot of it is getting out there and going to events.

Gate openers are everywhere in our line of work.  You have to have many.  Most of our gateopeners are the women of the house or coaches/trainers. 

Staying visible isn't hard if you're an extrovert, so I am fortunate for that, but staying visible is hard work.  You have to get out there outside of office hours, and we all know that can be difficult w/ families, activities, rest, etc.

I performed Dancing w/ the Stars for Fayette.  I was on the board for Promis Place, a nonprofit dedicated to victims of abuse.  They asked me to do it.  I obliged.  We generated $17K in donations.  I had to get on stage and perform a "quickstep" in front of rougly 1500 people.  That brought a lot of attention to us.