My method for getting maximum value from Feed Forwards is to first attach them to my 7 minute presentation. Read each one carefully and think how this information could help educate my potential client "audience." When I am meeting with a potential client, I can review my 7 minute presention information to prepare and review the feed forward comments/questions that were generated from my presentation.
Also the feed forward cards that I receive help me develop kindling questions. It helps to me to have a better understanding of the questions that my potential clients may be thinking, but do not want to ask. I can incorporate these concepts when I am speaking with a client to provide a better explanation of my scope of services.