One process I intentionally keep inefficient is client delivery.

Years ago, I’d finish a branding project, upload the files into folders, send an email or voice note explaining everything, and move on. It was efficient.

Clients figured it out, but always had follow up questions. They didn’t always remember where things were, which files mattered, or how to navigate the assets months later.

So now, after every project, I still provide the folders, but I also build a custom webpage that organizes everything visually and explains it clearly. It basically becomes a front door to their brand assets that anyone on the team can use.

It adds four or more hours to almost every project, so it’s definitely less efficient. But it’s far more effective, not only in commuincating details, but commicating value. The client knows they matter and that this project is important to me. 

Clients actually use it, share it internally, and I’ve already seen it lead to repeat business because the experience feels thoughtful instead of transactional.