Just this week, I referred my sister to Dr. Dady. She wanted to know more about her before she reached out, so I directed her to Dr Dady's website, but also showed her Dr. Dady's PowerCore profile. I think it gives a more "authentic" view of what her values are and how she conducts business. It helps build her confidence in Dr Dady before ever meeting her, and helps the initial introduction and crossing the "know, like, and trust" bridge to ensure the referral turns into Home Run business for Dr. Dady. It also enstills confidence that her problem will be solved, as some of the endorsement letters are specific to the issues she wants to overcome.