My business process is pretty simple. I provide word of mouth recommendations for new movers/new homebuyers that don't have a trusted network of freinds/family in the area that they just moved into.  During, the prospecting portion of my business, I could outsource telemarketers or even use automated email blasts to find businesses to introduce to the new movers that are going to be receiving my publication to make the processes more efficient.  However, those tools would ultimately reduce the goal of ensuring that my readers can rest assured that the businesses in my magazine have been well vetted before I agreed to partner with them. I meet face to face with every business and interview them about their business values and practices before I extend the option for them to partner with me. After all, I'm not filling in the gap of simply introducing my readers to capable businesses in the area. I'm filling in the gap for their "trusted network of freinds and families" that can't help them in their new area.  The attention spent on the prospecting end is well worth the headaches that will be alleviated by making it a point to only partner with solid businesses that share my values and won't let my audience down once they are fortunate enough to work with them. 

Patsy Niver-- Belocal East Atlanta-- Candler Park Team