When we design, build, and maintain websites for our clients, not all clients are the same. Because of that, we don’t limit our clients to a ‘cookie cutter’ product. So when we create their custom websites, we take into account their individual needs and requests. We have some clients that would prefer to just have a website that stakes their place on the web without a desire to attract new clients. They only need it as a place for existing clientele to visit. But other clients we build a website for are more focused on growing their business and want SEO services included in order to rank higher on Google. Both websites are built with the same foundation and expertise, but the second example includes ongoing work in order to provide our client with what they need. That results in a lower cost for the first website, which is fair for what each client needs.