I think to keep my referral attention sharp is to listen! If you listen during a conversation you will here needs brought up quite often. Our goal at All Dry is to make customers feel conmfortable and safe during their time of need and during that time they will tell you their needs and what they are worried about!
I tend to keep outstanding referral records in my wallet until I have made contact or have something scheduled for it!
I usually only prepare them during the time at power core. Because I deal with emergencies most of the time I will make a phone call right away to speed up the process.