Ryan Williams

Branding agencies are great at market insight and creative, but they rarely have an SEO and AI-search specialist in-house. So, the exact phrases real buyers type into Google, or ask ChatGPT, never fully make it into site structure, and the content plan. I support multiple branding agencies with keyword research and content architecture. A branding agency came in worried their clients weren’t showing up in Google’s AI Overviews and other AI-driven answers. I mapped services and expertise into a clean content structure and implemented robust Organization, Service, and Person schema. Engines can now clearly understand who their clients are, what they do, and where they do it; their “quotable” pages are eligible to surface in AI answers. I'm a great referral is Sarah—a logo-and-messaging whiz—who says, “Their branding offer is strong, but the search visibility and AI mentions is a common client pain point.” She wants insight into how search is changing so she can guide clients confidently; the best connection is a simple text intro, because she replies fast.