I’m a stickler for knowing my stuff before speaking → frequently going down rabbit holes. I'm a marketer, programmer, musician, songwriter, producer/engineer, label owner, magazine publisher, ham radio operator, vinyl collector, gardener, & coffee snob.
Member
Development
I'll be talking about the steps I take with my clients when developing a comprehensive content marketing strategy. A well-structured marketing strategy transforms complex marketing challenges into manageable, actionable steps by providing a clear roadmap for success. This begins with customer analysis, followed by product evaluation to focus resources on the most profitable opportunities. I look beyond traditional competitors through comprehensive keyword research, often revealing unexpected digital competitors and market opportunities. The process reveals unique value propositions, establishes realistic budgets, and ensures the right technical infrastructure is in place for effective implementation. By documenting these elements in a written plan with specific timelines and measurable goals, businesses eliminate guesswork, reduce risk, and produce coherent, focused efforts aligned with defined business objectives.
Referral Trigger Response
404-418-8909
PO BOX 142395
Fayetteville, GA 30214-9998
My clients want qualified organic leads from Google, Bing, ChatGPT, Claude, Perplexity, LinkedIn, & YouTube. I create data-driven Keyword Positioning Plans & resonating content → highlighting what sets them apart → aligned with how ideal clients search.
Company
Audrey Williams
Sam Herman
Barbara Berkowitz
Mike Dingler
Courtney Rabin
Ron Kupferberg
Valerie Williams
Rich Blenz
Sponsorship
Search engines and AI tools need clear signals. That includes page titles, service focus, structured content, and plain answers. If the site is vague, the business gets doesn’t show up in search. If the business doesn’t show up in search, it’s unlikely yo show up in AI results. I understand both the technical side and the customer pain points behind content that drives leads. I worked with an expert master gardener whose competitors showed up more often online, even though they had less experience. I cleaned up the content so search engines and AI tools could better connect them to the right questions. A good referral is an experienced vascular clinic owner frustrated that weaker competitors show up above them. That clinic would love for me to help their online presence reflect the real expertise in the business. A good question to ask is: “When people ask chat ChatGPT about leg problems, does their website have the answer?”
InfoMinute
Business Services | Sales
Marketing Consultant
Filing Cabinet
