Many businesses need a chief marketing officer, but can’t justify the full time salary and benefits. That’s where my fractional CMO services come in. I’m great at modernizing a marketing plan while preserving established brand identity. Ted runs a third-generation family manufacturing business that was losing new business to more digitally-savvy competitors. Their traditional sales channels have become less effective since the pandemic, but the family was concerned about damaging relationships with long-term customers. As their Fractional CMO, I developed a phased plan that complemented their existing sales processes. By gradually introducing digital tools alongside traditional methods, I increased their lead generation while maintaining their core customer base. I'm an excellent referral for Michael, owner of a legacy printing business looking to modernize without losing his company's heritage. Ask him what piece of vintage printing equipment he'll never part with. I'm Ryan Williams of Websuasion.