I’m a stickler for knowing my stuff before speaking → frequently going down rabbit holes. I'm a marketer, programmer, musician, songwriter, producer/engineer, label owner, magazine publisher, ham radio operator, vinyl collector, gardener, & coffee snob.
Member
Development
My onboarding approach varies a bit depending on the client and their needs. For a home services business serving a specific area, I’ll start by researching what service areas the client doesn’t currently show up in. Then I’ll have them provide me case studies for jobs they’ve completed in those areas. I can then expand the business reach beyond their physical office.
For a new consulting business, there is no existing track record. So I will discuss with the client what sets them apart from competitors. That will lead me to discovering unique keywords that we can target that will get results the fastest.
For a mid-market commercial contractor with decades of track record, they usually have existing content to work with. So I need to understand what kind of leads they’ve been getting from their website and AI, and which jobs would be most valuable to them. That will direct my attention to which areas I can optimize with the existing content so the client will experience quick gains in quality leads.
Referral Trigger Response
404-418-8909
PO BOX 142395
Fayetteville, GA 30214-9998
My clients want qualified organic leads from Google, Bing, ChatGPT, Claude, Perplexity, LinkedIn, & YouTube. I create data-driven Keyword Positioning Plans & resonating content → highlighting what sets them apart → aligned with how ideal clients search.
Company
Audrey Williams
Sam Herman
Barbara Berkowitz
Mike Dingler
Courtney Rabin
Ron Kupferberg
Valerie Williams
Rich Blenz
Sponsorship
When clients come to me with an existing website and web content, often it just needs a cleanup to preform better in search and therefore show consistently in AI results like ChatGPT and Claude. First, I look at which search terms are gaining traction, which pages drive qualified visitors, and whether those visitors convert into leads. I’m great at mapping content back to customer pain points. I worked with an owner who had no clear view of what the website was doing. After the cleanup, tracking showed which service pages were attracting the right visitors and where new content should go next. A good referral for me is the owner of a commercial cleaning service who says, “I have no idea whether our website is getting us clients.” That owner would love for me to arm them with data to make marketing decisions based on evidence rather than guesswork. A good question to ask is: “How do you get connected to your favorite customers?”
InfoMinute
Business Services | Sales
Marketing Consultant
Filing Cabinet
