I’m a stickler for knowing my stuff before speaking → frequently going down rabbit holes. I'm a marketer, programmer, musician, songwriter, producer/engineer, label owner, magazine publisher, ham radio operator, vinyl collector, gardener, & coffee snob.
Member
Development
I'll be talking about the steps I take with my clients when developing a comprehensive content marketing strategy. A well-structured marketing strategy transforms complex marketing challenges into manageable, actionable steps by providing a clear roadmap for success. This begins with customer analysis, followed by product evaluation to focus resources on the most profitable opportunities. I look beyond traditional competitors through comprehensive keyword research, often revealing unexpected digital competitors and market opportunities. The process reveals unique value propositions, establishes realistic budgets, and ensures the right technical infrastructure is in place for effective implementation. By documenting these elements in a written plan with specific timelines and measurable goals, businesses eliminate guesswork, reduce risk, and produce coherent, focused efforts aligned with defined business objectives.
Referral Trigger Response
404-418-8909
PO BOX 142395
Fayetteville, GA 30214-9998
My clients want qualified organic leads from Google, Bing, ChatGPT, Claude, Perplexity, LinkedIn, & YouTube. I create data-driven Keyword Positioning Plans & resonating content → highlighting what sets them apart → aligned with how ideal clients search.
Company
Sam Herman
Barbara Berkowitz
Mike Dingler
Courtney Rabin
Ron Kupferberg
Valerie Williams
Rich Blenz
Sponsorship
Specialty construction subcontractors do technical work, but their web presence rarely matches how GCs and architects search for solutions. The phrases buyers actually use in Google and AI tools don’t make it into their site structure or content plan. I support specialty trades with keyword research and content architecture that aligns services to real buying intent. An architectural metal company reached out because they were strong in the field, but invisible online and missing AI-driven visibility. I built case study pages around pain points and service regions and implement robust schema so engines understand what they install, where, and under what standards. Now the site reads clearly to both humans and machines — and is cited by ChatGPT. I’m a great referral for Dana, a PM who hears, “Can you do this scope and meet inspection?” Dana wants fewer tire-kickers and faster qualification, and a text intro is her best bet.
InfoMinute
Business Services | Sales
Marketing Consultant
Filing Cabinet
