The first local page should not automatically target the largest city. Search demand, competition, profitability, and the company’s actual service history should determine which service-and-location combination comes first. Search data provides the game plan. Interviews with the owner supply the experience and details that make the content useful and different. One landscaper had 20 thin city pages with nearly identical content. They gained little visibility in Google. I identified 5 nearby markets with strong demand for drainage work, then started with a detailed local page based on his experience solving drainage problems. He began receiving leads within 2 months. Establishing a useful website does not have to be expensive. I offer a fast, flat-file website with no bulky database, plus 5 locally targeted service pages, for 4 monthly payments of $350. Listen for a growing business owner entering a new territory or hiring another field technician. Sam runs an HVAC company that is expanding into Newnan with a new truck. He needs enough service and project leads to keep his new crew productive. A natural question to ask is: “Which town do you wish you got more business from?”