I’m a stickler for knowing my stuff before speaking → frequently going down rabbit holes. I'm a marketer, programmer, musician, songwriter, producer/engineer, label owner, magazine publisher, ham radio operator, vinyl collector, gardener, & coffee snob.
Member
Development
I'll be talking about the steps I take with my clients when developing a comprehensive content marketing strategy. A well-structured marketing strategy transforms complex marketing challenges into manageable, actionable steps by providing a clear roadmap for success. This begins with customer analysis, followed by product evaluation to focus resources on the most profitable opportunities. I look beyond traditional competitors through comprehensive keyword research, often revealing unexpected digital competitors and market opportunities. The process reveals unique value propositions, establishes realistic budgets, and ensures the right technical infrastructure is in place for effective implementation. By documenting these elements in a written plan with specific timelines and measurable goals, businesses eliminate guesswork, reduce risk, and produce coherent, focused efforts aligned with defined business objectives.
Referral Trigger Response
404-418-8909
PO BOX 142395
Fayetteville, GA 30214-9998
My clients want qualified organic leads from Google, Bing, ChatGPT, Claude, Perplexity, LinkedIn, & YouTube. I create data-driven Keyword Positioning Plans & resonating content → highlighting what sets them apart → aligned with how ideal clients search.
Company
Sam Herman
Barbara Berkowitz
Mike Dingler
Courtney Rabin
Ron Kupferberg
Valerie Williams
Rich Blenz
Sponsorship
More traffic is not always better. Bad-fit traffic wastes time. What my clients really want is more of the right kind of lead. That’s why I build content around my client’s most profitable services, not just popular topics. A pillar page is just a core service page built around what a serious buyer is actually looking for. That is part of what makes my approach useful. I don’t chase vanity traffic, I chase traffic that converts to jobs. I focus on the work that is actually worth winning. For example, a contractor might get plenty of inquiries, but too many are small jobs or worse, they mostly get phone calls from tier kickers who have no intension of doing business. I help identify the highest-value services and build pages that pull in better prospects from the start. So a strong referral for me is Tara, the furniture recovering service owner that is get calls, but not enough for her most profitable services. A great question to ask is, which type of recovering job makes the highest profit?
InfoMinute
Business Services | Sales
Marketing Consultant
Filing Cabinet
