Ryan Williams

Marketing executives are accountable for growth, but they rarely have time to translate “search behavior” into a clean plan their team can execute. So the questions buyers ask in Google and ChatGPT—“best option,” “cost,” “timeline,” “vs”—never fully become a structured content system. I support marketing leaders with keyword research and content architecture that turns scattered ideas into a roadmap. A VP of Marketing came in frustrated that brand awareness was up, but organic leads were flat and AI tools weren’t citing their content. I mapped their offers to buyer stages, built a hub-and-spoke structure, and implemented Organization, Service, and FAQ schema so engines can understand the company and their solutions. Now their pages answer questions cleanly, and the team knows what to publish next. I’m a great referral for Jamie, a marketing leader who keeps hearing, “We need more pipeline without more ad spend.” Jamie wants a clear plan in plain English. She lives in Outlook, so an email introduction is a great stating point.