Ryan Williams

Large commercial construction firms win on trust, safety, and delivery, but their sites often read like brochures instead of answering procurement questions. So the phrases decision-makers use in Google and AI tools—“GC for healthcare,” “CMAR vs design-build,” “GMP contract”—don’t fully translate into site structure and content. I support construction teams with keyword research and content architecture that makes capabilities and proof easy for search engines to understand. A commercial contractor came in worried they weren’t appearing in AI answers when owners researched firms. I mapped their verticals and delivery methods into a clean structure and implemented Organization, Service, and Person schema so engines can connect the company, leadership, and expertise to specific project types and regions. Now their content is more “quotable” and shows up in the right conversations. I’m a great referral for Taylor, a project lead who hears, “We need a GC with experience in our facility type.” Taylor wants fewer, better opportunities—and a quick text intro is ideal.