Ryan Williams

Specialty construction subcontractors do technical work, but their web presence rarely matches how GCs and architects search for solutions. The phrases buyers actually use in Google and AI tools don’t make it into their site structure or content plan. I support specialty trades with keyword research and content architecture that aligns services to real buying intent. An architectural metal company reached out because they were strong in the field, but invisible online and missing AI-driven visibility. I built case study pages around pain points and service regions and implement robust schema so engines understand what they install, where, and under what standards. Now the site reads clearly to both humans and machines — and is cited by ChatGPT. I’m a great referral for Dana, a PM who hears, “Can you do this scope and meet inspection?” Dana wants fewer tire-kickers and faster qualification, and a text intro is her best bet.