Ryan Williams

Aesthetic-focused web designers create stunning sites for their clients, but most don’t have an SEO and AI-search specialist in-house. So the phrases their clients’ buyers actually use—like “best med spa near me,” “wedding photographer in Atlanta,” or “custom home builder Newnan,”—never fully make it into the site structure or content plan. I support web designers with keyword research and content architecture so the design is built around real demand. A web designer reached out because their client sites looked incredible, but they were getting complaints from clients who weren’t showing up in Google’s AI Overviews or other AI-driven answers. I mapped each client’s services and service areas into a clean page structure, then implemented robust Organization, Service, and Person schema so engines can clearly understand who the business is, what they do, and where they do it. Now those client pages gain traffic. I’m a great referral for Alex—a graphic designer turned web designer. Alex wants a clear search-first blueprint before design starts, and an email connection is perfect.