Ryan Williams

Ryan Williams

Content Marketing Strategy - Keyword Research And Positioning Plan

InfoMinute

Keyword Research Is Mindreading

Think about a problem you're trying to solve. Now, write down how you would try to find a solution to that specific problem. What you write - is a keyword. I'm Ryan of Websuasion, and I give my clients access to the minds of their customers. Using 26+ data points from multiple sources, I analyze and map what customers "think" to the products and services they need. It's called a "Keyword Research and Positioning Plan," and it tells my clients precisely how to write and talk about their business across all their marketing efforts - digital to traditional. I'm an excellent referral for your friend Samantha. She has more money than time and needs someone to arm her with 52 weeks of targeted content. For $3000, I'll provide the content framework so her website ranks in search and her strategic social media and payper- click ads resonate with her ideal client.

Presented 09/03/2024 at the Senoia Team Meeting

InfoMinute

52 Weeks of Content

When working toward a long-term goal, you must stick to a plan. I'm Ryan of Websuasion, and I provide the research, strategy, outlines, and framework so my clients can develop 52 weeks of content that resonates with their ideal clients. Using 26+ data points from multiple sources, I'll build an individualized "Keyword Research and Positioning Plan" that includes content outlines, title tags, meta descriptions, URL format, image alt tags, internal links, and schema data for articles targeting 52 prioritized keywords. I'm an excellent referral for your friend Olivia. She has more money than time and has tried blogging for her business in the past, but she felt like she was throwing spaghetti at the wall to see what stuck. For $3000, I'll provide the content framework that removes guesswork - so her website ranks in search - and her strategic social media and pay-per-click ads resonate with her ideal client.

Presented 09/10/2024 at the Senoia Team Meeting

InfoMinute

True Competitors

When I ask a new client who their competitors are, they respond quickly. Yet, my research shows them rarely to be the competitors winning search traffic. When I showed Kate which companies ranked in the top 5 organic positions for her services, she was shocked. Many were companies she had never heard of or who had poor reputations. Yet, they were gaining hundreds of monthly visits that she was not. I'm great at finding the gaps in keyword optimization that my client's competitors miss. I've enabled Kate's company to climb to these positions with optimized articles. I'm looking for a connection to Gwen Garrison of LifePlan Financial Advisors. She needs someone who understands the restrictions of the financial industry and can still get local search traction. For $3000, I'll provide a targeted Keyword Research and Positioning Plan to do just that. Ask her how the lobster roll was on her recent trip to Brewster, MA. Ryan Williams, Websuasion.

Presented 09/17/2024 at the Senoia Team Meeting

InfoMinute

Topic Maps

One sure way to create website authority is through a technique called topic mapping. When my client, Randy, needed to create a website for his custom electric guitar company, I knew the answer would be to develop a broad array of pages covering every possible detail of guitar design. This approach signals to Google that his website is authoritative on the topic of custom guitars. I’m great at mapping keyword opportunities to features my client’s customers search for when they are ready to buy. Randy’s company has climbed nationally above other guitar builders with decades more track record. I'm looking for a connection to Stephen Gosk, President/CEO of MetalForming Inc. He needs his highly specific metal fabrication options mapped to keywords so he can increase leads. For $3000, I'll provide a targeted Keyword Research and Positioning Plan to do just that. Ask him how the podcasting has been going. Ryan Williams, Websuasion.

Presented 09/24/2024 at the Senoia Team Meeting

InfoMinute

Featured Snippet

One of the holy grails of organic search is having your website get the "Featured Snippet" on Google. It's a prominent feature at the top of many search pages, providing the best answer to the user's search query. I'm great at seeking these opportunities and writing concise, informative paragraphs that get my clients picked up for the "Featured Snippet." Erica is the chief marketing officer for a Fintech company that needed to be seen as a leader in their field. I was able to get her company featured snippets for multiple keywords. I'm looking for a connection to Aria Morgan, Marketing Director of Plateau Excavation. She needs to show up in the top 5 positions for their industry keywords. For $3000, I'll provide a targeted Keyword Research and Positioning Plan to do just that. Ask her if she's excited about their first annual golf tournament and fundraiser, The Plateau Classic. Ryan Williams, Websuasion.

Presented 10/01/2024 at the Senoia Team Meeting