When I am listening to a Infominute, 7 minute or a Powerbrew I feel I listen alittle differently during the infominute it is more about the service and how they helped but not alot of detail. When I am listening to a 7 minute the go more into how they proform the service so now I can give my client more information on how they can help them. Where with a Powerbrew you get to know them personally and you get info that helps you connect with them and there for trust them.

The was I capture the information is by writting it down for later I take notes on the agenda and when I get back and have a few minutes I go back thru and write them in my notebook. I read them often so that it stickes with me.

The reason that works for me is because I have the info at hand and it helps me remember the info.