The Idea: I shared a specific "Single Best Thing" from my team member, Christine: her high-quality massage services are available for only $100.00 per hour. 

  The Context: I used this during a conversation with a client who was expressing how overwhelmed and stressed she felt. When I suggested a massage to help her recharge, she initially hesitated, mentioning that she didn't think she could afford the expense of professional self-care right now.

The Difference: By sharing the exact, accessible price point Christine offers, I removed the "financial barrier" for my client. It transformed the conversation from a vague suggestion into a practical solution. The client’s tone immediately shifted from hesitant to interested; she asked for Christine’s business card and a formal introduction right then and there.