Wendy Kinney

Wendy Kinney keeps a database of seven hundred and thirty-four cheesecake recipes. Most, she's made exactly once. But there's one she keeps coming back to: three layers, chocolate, vanilla, hazelnut, each one frozen and set on its own before the next goes in, finished with three different sauces: A raspberry sauce, a chocolate sauce (from Michael Gerard), and a peanut butter sauce. Nothing rushed together. Every layer earns its place before it becomes part of the whole.

She didn't invent that recipe from nothing. She's a voracious reader, business books queued up the moment her car starts, always pulling proven ingredients from somewhere else and combining them into something new.

That's PowerCore. Every piece has a reason. You can't skip the salt, but you can adjust how much you use. Ask Wendy why, and she'll tell you exactly what she's building toward: every one of us, in control of our own results.

Please welcome Wendy Kinney.