When a person who has never used referral marketing is considering joining PowerCore the most important question they can ask is:
- How will I make Team Members recognize my prospects?
Today Jennifer Parlier started our coffee conversation about Best Client characteristics with
- "This is hard for me because -"
Later, at our cars, I pointed out an SUV in the parking lot with ornamental decals on the windows as being observable - and Jennifer exclaimed
- "All five of my Best Clients have a magnet on their car door or a wrap or a decal promoting their business on the car window."
That's the key to generating referrals.
What will Team Members see?
In the workshop today Ryan asked to make the guy who doesn't want to go to therapy, but his wife wants him to, observable.
Immediately Yvette crossed her arms!
She's right!
The green card we came up with was "I'm a good referral for the guy who crosses his arms every time his wife speaks."
Next comes golden card - what does he want - and Brandon had the answer: "He doesn't want to pay alimony!"
Golden card lets us direct a conversation toward a referral.
People looking at PowerCore should ask how they will give us the observable characteristics we need to recognize referrals for them.