Scot Bowen Watt scheduled coffee because she wasn't getting referrals from her Team.
She was a consumate, credible Public Relations professional, who had international associations and countries {!} on her client list.
The problem was:
- she was using the language of Public Releations to speak to Team Members.
The language for referrals is different.
What works on a website converts the reader into a prospect.
That language does not prime the reader to recognize referral opportunities.
Worse, that language keeps the reader thinking about themself instead of referral possibilities.
So the problem was:
- each week every Team Member was thinking "I don't need you."
Full stop.
No more thinking.
No referral recognition.
No business.
For a business owner that's a problem.