My system is to actively listen for opportunities to help people solve problems, even when those problems aren't ones we solve ourselves. During conversations with customers, I ask questions and pay attention to home, business, financial, and personal needs that may come up. If we aren't the right fit, I can often connect them with someone who is.

We also make our network known through our marketing. Many customers may not need soft washing today, but they often need other trusted service providers. We maintain a list of vetted and verified referral partners across home services, financial services, professional services, and legal services. By consistently providing value and making quality introductions, we create referral conversations naturally and strengthen relationships with both our customers and referral partners.