When I meet a buyer or seller for the first time.  I get to know if they are a visual or a data person.  Some people like figures and data and market research and others want to see pictures and just want to see prices on the individual homes. In my initial slide show presentation which I use as a tool for my initial consultation with a buyer or a seller, I have the ability to omit slides that are not relevant to that client.  If they are not interested in data and spreadsheets, I omit the FMLS market research of home sales, prices and days on the market.  If they like data, I include it for the metro Atlanta area and the specific county they are looking at.  If they are familiar with the listing process, I focus more on the preparation of the house and the marketing using professional photography and social media, videography and other electronic tools including AI to get their home on the max buyer screens possible.  The more visibility the more showings, the more offers. 

I also have the flexibility, if my client is elderly and not electronically inclined, to print out contracts or agreements for physical wet ink signature.