One thing I could definitely do faster? Sourcing products and checking samples before recommending them.

I could save a ton of time by grabbing the first thing that looks cute online and shooting over a quick quote, it would be super efficient

But effective… not always.

Instead, I take the extra steps—comparing vendors, digging through reviews, requesting virtuals, double-checking imprint quality, confirming timelines, and sometimes even getting samples in hand.

I’ve learned the hard way: Two products can look identical online… and one shows up looking incredible, while the other ends up in the trash after one use or worse has leaked all over the box. 

That extra effort? That’s what protects my clients’ brand.

Because when someone hands out something with their name on it, people don’t separate the product from the company listed on it. A leaky pen or a shrinky shirt? That is not a good moment.

So yes, I could move faster. But I’m choosing to move smarter. Because my clients deserve SWAG that actually shows up for them—and makes them look GOOD!