Consistency is extremely important in all facets of my business. Especially being in roofing where others have picked up a bad reputation for tardiness. From the initial inspection I set expectations on the process. Wether insurance or retail. And I'm consistent throughout the process in what I promised initially. 
it's definitely something my customers need to prove to me before I will work with them. As the insurance process can require some help from the client. Otherwise all the effort on my end is in vein. But I'm able to asses this with my onboarding process.