I had a client stating they do their bookeeping in house meaning they do it themselves, they stated they would get on a discovery call to see if needing us would even be a fit for them, after they discovered that we can do their books month to month and they wouldn't be set on a year contract they were relieved. They put some thought into it so I asked them "why don't you give it a month then see if this is for you." Sure enough they didn't actually realize a huge part of their stress was coming from their books! Now, this is one less thing they need to think about.