A question I get often is "How much cash should I have on hand in case of emergencies"?

This largerly depends on the client or prospects individual situation & also reflects the client's overall feeling about risk.  We refer to Emergency Funds as "Runways", the larger your emergency fund is the more runway you have & the smaller your emergency fund is the less runway you have.  When you run out of Runway, you're in trouble, typically meaning that you are borrowing money (Credit Card's, Personal Loans) to pay for your expenses.  This can be detrimental to a clients financial situation.

• At a minimun, if your income is stable & secure we recommend having 3 months of your monthly expenses saved as a cash reserve.  
• If your income is largely variable, we would recommend assessing if a 6-12 month cash reserve is appriopriate.