In a PowerBrew with Drake, landscaping design, he mentioned "We do landscape design. Not mowers and blowers". I liked that Drake was easily able to tell what he does but also found it just as important to know what he DOESN'T do! I've seen Drake's work first hand, and I've seen Drake's workers in action - was there a blower? Yes! They were keeping it clean as they worked. "Not mowers and blowers" was not to imply they don't have a mower or blower - Drake does what is necessary to take care of his client. The phrase Drake used gave a quick view into what is his focus for the customer. 

A homeowner complaining about their curb appeal is boring or even hard to manage - I would happily tell any homeowner about Drake. But don't get it twisted - he's not for mowing and blowing, he is for design and reimagining the landscape vision.