The Highlight

Best Client Workshop

Orientation Essentials

InfoMinute Seminar

Being new to PowerCore, there's a lot about Local Reach Co. that my team hasn't heard about yet. My team knows the basics: I help local businesses get in front of thousands of new neighbors through a shared direct-mail card. But I haven't painted a clear picture of who those ideal clients are or when they need me most.
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Why I haven't focused here yet: I'm still early. I've been heads-down launching my first publication and expanding to new communities.
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What I'll be focusing on over the next few InfoMinutes:
Neighbor-to-Neighbor trust and the truth behind "we rely on word of mouth." What most business owners really mean when they say that is they don't have a way to proactively get new customers.
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On seasonality: While my own work isn't seasonal, my clients' needs often are. Three months out puts us in summer, so I'll be talking about the business types whose busy season is July and August, and then rolling into fall-focused referral triggers after that.
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Select a part of your business we haven’t heard about in your InfoMinutes recently. 
Tell us why you haven’t focused on this recently:
<ul>
<li>are we already giving you referrals here?</li>
<li>Is it not profitable?</li>
<li>Has the season passed?</li>
</ul>
It takes three months from when you share information for us to have referral conversations about you. 
Tell us:
<ul>
<li>When the season for this is, </li>
<li>and what topic you’ll be focusing on three months in advance. </li>
</ul>
Show us your field of business

Daniel Cowan

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