770-235-2285
I'm a Georgia native (grew up in Dahlonega). I have two sons, Avery and Renley, with my wife Mary. I love to cook, camp and hike, and Avery has gotten me into Birding. Despite being a professional musician for 15 years, I've never been able to whistle.
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770-235-2285
1555 Carrington Ct.
Lawrenceville, GA 30044
My best clients wear sneakers when running their business. They're not seasoned marketing professionals, but they do great work. They're quick to ask questions about how to grow their business and aren't afraid to reach out for help.
Company
Word of mouth is just about the best marketing there is. But when you're brand new, the problem is that no one knows you exist.
I'm Daniel Cowan, and I believe neighbors make the best customers. Since January, I've talked with more than 300 business owners about how they get clients.
Kevin just moved here and is launching his own landscaping company. He spent money on a website but had no real strategy for getting customers. He’s good at what he does. He’s just new. And he’s invisible. So I created an ad for him on my 9x12 multi-business postcard, which puts him in front of 5,000 Lawrenceville homeowners.
When you're talking with your friend at the Memorial Day cookout next week, who quit his job to start a business. You ask how it's going and he says "it's okay, just trying to get the word out."
What he really means is that he wishes he had a way to stop wondering where his next customer is coming from.
Tell him that you know someone who can get his name in front of thousands of his neighbors with direct mail for a few hundred dollars instead of the thousands it costs to do it alone.
I’m Daniel Cowan with Local Reach Co.
InfoMinute
Being new to PowerCore, there's a lot about Local Reach Co. that my team hasn't heard about yet. My team knows the basics: I help local businesses get in front of thousands of new neighbors through a shared direct-mail card. But I haven't painted a clear picture of who those ideal clients are or when they need me most.
Why I haven't focused here yet: I'm still early. I've been heads-down launching my first publication and expanding to new communities.
What I'll be focusing on over the next few InfoMinutes:
Neighbor-to-Neighbor trust and the truth behind "we rely on word of mouth."
What most business owners really mean when they say that is they don't have a way to proactively get new customers.
On seasonality: While my own work isn't seasonal, my clients' needs often are. Three months out puts us in summer, so I'll be talking about the business types whose busy season is July and August, and then rolling into fall-focused referral triggers after that.
Referral Trigger Response
