Being new to PowerCore, there's a lot about Local Reach Co. that my team hasn't heard about yet. My team knows the basics: I help local businesses get in front of thousands of new neighbors through a shared direct-mail card. But I haven't painted a clear picture of who those ideal clients are or when they need me most.

Why I haven't focused here yet: I'm still early. I've been heads-down launching my first publication and expanding to new communities.

What I'll be focusing on over the next few InfoMinutes:

Neighbor-to-Neighbor trust and the truth behind "we rely on word of mouth."
What most business owners really mean when they say that is they don't have a way to proactively get new customers.

On seasonality: While my own work isn't seasonal, my clients' needs often are. Three months out puts us in summer, so I'll be talking about the business types whose busy season is July and August, and then rolling into fall-focused referral triggers after that.