1. Context: A mom calls and says, "I have no idea why I am calling you! My friend said I just had to call to do an empowerment thing for my 11-year-old, who is struggling to make friends."
2. I asked, “Can you tell me what you’re seeing in her right now that’s worrying you?”
3. I then asked, “If this Tween Empowerment Photo Experience could give her one thing she doesn’t have today, what would you want that to be?”
4. Like many moms, she said, “I just want her to see how amazing she is the way I see her. But I’m Mom, so she thinks I have to say that.” That’s when we both realized this wasn’t about photos. It was about helping her daughter believe it for herself.