To get maximum value from a Feed Forward card, I have to try to put myself in the place of the person who wrote their single best thing and there questions and their kindling questions.  Hopefully doing this allows me to get an accurate idea on whether the information that I was trying to share was successfully communicated but then it also allows me to see what else is important to my audience that I might not have foreseen.  That guides me to make a point to alter either my communication or my message.