I always start with a question, either "How are you doing?" or "How can I help you?"  I then ask what's causing stress in their life right now or is there anything in particular they'd like to improve or change.  Depending on what they say, I'll either ask more questions or share information about a product or products that I offer that can remove or reduce the stress.  If I've had a client in that particular situation, I'll share their story and results. I'll take notes, so I can follow up once they've purchased a product(s) to make sure they are happy with their own results.