One of the main things I try to figure out when meeting with a new prospect is the reason they have decided to take a meeting with me in the first place. It is normally do to their current payroll company has messed their payroll up one too many times. On one specific meeting I took with an owner of a Homecare business, I asked this same question. She relayed to me how bad her current service has messed up her payroll taxes. She had no idea how to fix the issues they have caused, and no longer trusted them to fix it properly. I told her I could get her past quarters amended and stop the bleeding for her, as well as keep all current and future payroll taxes on time and correct. She literally sighed with relief and made the decision to make the switch right then and there.