I'm a lifelong endurance athlete who has competed in marathons and Ironman races across the globe- even winning some of them! From college when I baked my own bread to starting the Brookhaven Farmers Market, prioritizing health is a "hobby".
Member
Development
My "extras" usually revolve around social media. A frequent exercise I do for clients is to take one piece of content and create 6-23 months of social media posts in a variety of mediums - video, text, image - for a variety of channels - email, Facebook, TikTok...
When I'm creating an ad campaign, the content and messaging around that campaign results in, well, content. Taking that content and creating a 6-12 month distribution campaign is an extra I often provide to show clients the benefit of a distribution campaign as a paid service.
Referral Trigger Response
2954 Ringle Road
Atlanta, GA 30341
My best clients know that "everybody" is not their customer. They understand that marketing works exactly like relationships work IRL. Therefore, my clients are willing to invest in marketing strategies that make relationships rather than transactions.
Company
Renae Johnson
Gretchen Lennon
Tracy Stuckrath
Greg Jordan
Sponsorship
Business Services | Marketing
Online Marketing
Filing Cabinet
Nancy Davis
Joined on 06/05/2012
Team
Barbie was surprised to hear me say that email marketing had the highest ROI of any other marketing channel, especially as she could not tie a single sale to the periodic newsletter her "Georgia Grown" shop sent out.
I explained to her that there were three distinct types of emails and showed her that the revenue per transactional email is as much as 5X higher than standard “newsletters” and she quickly realized she wasn’t really doing email marketing at all.
We crafted a transactional email similar in concept to the text you get from Amazon when “your package is in the box, your package has left the warehouse…”.
We said “before we seal up the box…”. And in the first month, a full 15% of her customers IMMEDIATELY made an additional purchase.
The next time you receive a newsletter, CALL the sender and ask them how they track revenue from the newsletter. Let them know they should be getting at least a 38% return on investment.
InfoMinute
Contribution
