Lori Harris

Lori Harris

Online Marketing

Member

Business Services | Marketing

Online Marketing

Paid Advertising

Social Media Marketing

Email Marketing

Marketing Strategy

Filing Cabinet

A Local Buzz

A Local Buzz

404-319-6249

2954 Ringle Road
Atlanta, GA 30341

Website

Company

Members I've Invited

Renae Johnson

Renae Johnson

Gretchen Lennon

Gretchen Lennon

Tracy Stuckrath

Tracy Stuckrath

Greg Jordan

Greg Jordan

Sponsorship

AlphaTester 04/08/2022
Coach 08/07/2017

Contribution

Buckhead Team

Introduced by:

Nancy Davis

Nancy Davis

Joined on 06/05/2012

Leadership

TeamCoOrdinator 10/01/2021
ParticipationCoOrdinator 09/30/2021
VisitorCoOrdinator
MembershipCoOrdinator
MentorCoOrdinator 12/07/2020
Hand Pin 02/09/2018
100% Club 04/22/2022

Membership

10-year Pin 06/10/2022
5-year Pin 06/16/2017
3-year Pin 07/24/2015

Team

Team

PowerLinks Certificate 12/01/2012
Orientation Essentials 10/17/2022
InfoMinute Seminar 10/17/2022
Midtown's InfoMinute Seminar 05/19/2022
Fill the Filing Cabinet Workshop 08/16/2021
Platinum Card WorkRoom 01/23/2017
Filling The Filing Cabinet WorkRoom 10/17/2016
Purple Card WorkRoom 07/18/2016
InfoMinute Seminar 07/06/2015
Orientation Essentials 11/07/2012
Filling the Filing Cabinet Workshop 09/24/2012
Best Client Workshop 09/14/2012
7-Minute Presentation Workshop 08/15/2012

Development

New clients often ask how are we confident we can pinpoint the right audience for their ads.  I show them the 5 methods we use to find their audience, which of course leads to the question "can we use them all".  

This depends on the size of the audience.

 

In any data gathering, if the sample size is too small, you won't get meaningful data.  Meaning we will be showing your ad to people who aren't interested or missing people who are.

 

if your target audience is mothers of junior high football players in Cobb County, the audience size might be too small for us to decide if an ad or landing page is working. 

 

For my 30K in 30 Days campaigns, the audience - mothers of junior high football players in Cobb County- may be too small to show the ad 30,000 times in 30 days.

 

If the audience is small, it might be best to show the ad to ALL the people in a geographic area and let the right audience raise their hands signifying interest.

We create the ad image and copy to appeal to only mothers of junior high football players in Cobb County and when people start responding, use THAT data for a more specific next step. 

 

Referral Trigger Response