Lori Harris

Lori Harris

Online Marketing

I'm a lifelong endurance athlete who has competed in marathons and Ironman races across the globe- even winning some of them! From college when I baked my own bread to starting the Brookhaven Farmers Market, prioritizing health is a "hobby".

Member

Team

PowerLinks Certificate 12/01/2012
How to Benefit from an Association 04/03/2023
How to Build a Referral Marketing Plan 04/03/2023
Orientation Essentials 10/17/2022
InfoMinute Seminar 10/17/2022
Midtown's InfoMinute Seminar 05/19/2022
Fill the Filing Cabinet Workshop 08/16/2021
Platinum Card WorkRoom 01/23/2017
Filling The Filing Cabinet WorkRoom 10/17/2016
Purple Card WorkRoom 07/18/2016
InfoMinute Seminar 07/06/2015
Orientation Essentials 11/07/2012
Filling the Filing Cabinet Workshop 09/24/2012
Best Client Workshop 09/14/2012
7-Minute Presentation Workshop 08/15/2012

Development

Today I'm choosing Greg Golden as my 7 minute partner. 

First, let’s talk about how both Greg and I start our projects. Greg takes time to really understand the details of his client's situation and what they hope to achieve with their divorce. Similarly, I spend time with my clients to understand their business goals, their target audience, and what defines success for their campaign. This initial step ensures we’re both fully aligned with our clients' expectations.

Moving on to the planning stage, Greg outlines a strategy tailored to the specifics of each case, selecting the most effective legal tactics. I approach my advertising campaigns in much the same way, choosing the best platforms and ad formats that align with the client’s business objectives. This ensures that every action is strategically poised to achieve the desired outcomes.

Both our professions rely heavily on strong research and analytical skills. Greg prepares by researching legal precedents and gathering compelling evidence to support his case in court. Similarly, I use market research and data analytics to inform my advertising strategies, crafting ads that not only attract attention but also drive action.

Finally, adaptability is crucial in both our fields. Greg skillfully navigates negotiations and adapts his strategies based on ongoing developments and interactions. In my world, I continuously optimize my campaigns, adjusting budgets and refining my approach based on real-time data. This flexibility helps us stay on track toward achieving the best results for our clients, ensuring we keep them updated and confident in our approach throughout the process.

 

Referral Trigger Response

A Local Buzz

A Local Buzz

2954 Ringle Road
Atlanta, GA 30341

Website

My best clients know that "everybody" is not their customer. They understand that marketing works exactly like relationships work IRL. Therefore, my clients are willing to invest in marketing strategies that make relationships rather than transactions.

Company

Members I've Invited

Renae Johnson

Renae Johnson

Gretchen Lennon

Gretchen Lennon

Tracy Stuckrath

Tracy Stuckrath

Greg Jordan

Greg Jordan

Sponsorship

Business Services | Marketing

Online Marketing

Social Media Marketing

Paid Advertising

Content Marketing

Marketing Strategy

Filing Cabinet

Buckhead Team

Introduced by:

Nancy Davis

Nancy Davis

Joined on 06/05/2012

Leadership

TeamCoOrdinator 10/01/2021
ParticipationCoOrdinator 04/08/2024
VisitorCoOrdinator
MembershipCoOrdinator
MentorCoOrdinator 12/07/2020
Hand Pin 02/09/2018
100% Club 04/22/2022

Membership

10-year Pin 06/10/2022
5-year Pin 06/16/2017
3-year Pin 07/24/2015

Team

Before we seal up the box....

Barbie was surprised to hear me say that email marketing had the highest ROI of any other marketing channel, especially as she could not tie a single sale to the periodic newsletter her "Georgia Grown" shop sent out.

I explained to her that there were three distinct types of emails and showed her that the revenue per transactional email is as much as 5X higher than standard “newsletters” and she quickly realized she wasn’t really doing email marketing at all.

We crafted a transactional email similar in concept to the text you get from Amazon when “your package is in the box, your package has left the warehouse…”.

We said “before we seal up the box…”. And in the first month, a full 15% of her customers IMMEDIATELY made an additional purchase.

The next time you receive a newsletter, CALL the sender and ask them how they track revenue from the newsletter. Let them know they should be getting at least a 38% return on investment.

InfoMinute

AlphaTester 04/08/2022
Coach 08/07/2017

Contribution