I'm a lifelong endurance athlete who has competed in marathons and Ironman races across the globe- even winning some of them! From college when I baked my own bread to starting the Brookhaven Farmers Market, prioritizing health is a "hobby".
Member
Development
Translation.
I can see what someone is actually good at — before they can articulate it themselves — and convert it into a message, a system, and a market position that works.
Most business owners are too close to their own expertise. They undersell it because they think "everyone knows this," or they over-complicate it trying to prove they're smart. I walk in and immediately see the gap between what they're capable of and how they're showing up in the market. Then I name it — clearly, quickly, in language the right person will respond to.
What makes it valuable here is that seeing it isn't enough. I'm not a strategist handing off a deck. I stay in the room until it's working.
Pattern recognition + translation + implementation. Most people can do one. Some can do two. Very few do all three with speed and directness — and that's why referrals to me tend to stick.
Referral Trigger Response
2954 Ringle Road
Atlanta, GA 30341
My best clients know that "everybody" is not their customer. They understand that marketing works exactly like relationships work IRL. Therefore, my clients are willing to invest in marketing strategies that make relationships rather than transactions.
Company
Renae Johnson
Gretchen Lennon
Tracy Stuckrath
Greg Jordan
Sponsorship
Business Services | Marketing
Online Marketing
Filing Cabinet
Nancy Davis
Joined on 06/05/2012
Team
Barbie was surprised to hear me say that email marketing had the highest ROI of any other marketing channel, especially as she could not tie a single sale to the periodic newsletter her "Georgia Grown" shop sent out.
I explained to her that there were three distinct types of emails and showed her that the revenue per transactional email is as much as 5X higher than standard “newsletters” and she quickly realized she wasn’t really doing email marketing at all.
We crafted a transactional email similar in concept to the text you get from Amazon when “your package is in the box, your package has left the warehouse…”.
We said “before we seal up the box…”. And in the first month, a full 15% of her customers IMMEDIATELY made an additional purchase.
The next time you receive a newsletter, CALL the sender and ask them how they track revenue from the newsletter. Let them know they should be getting at least a 38% return on investment.
InfoMinute
Contribution
