I recently worked with a client named Liz. She told me she needed new carpet on her stairs because they were looking worn and dirty all the time. But as we talked more, I realized it wasn’t just about the look. She felt like no matter how much she cleaned, the stairs made the whole house feel messy. At the core, what really mattered to her was peace of mind. She was juggling work and family, and she didn’t want her home adding to her stress. My intent with Liz was to give her one less thing to worry about when she walked through the door.