As a Project Manager I am the lead for my client projects from the initial conversation all the way to completion.
A business behavior I'm confident about is honesty. Whether my client has gotten a sign before or is completly green to the sigange process, they are hiring a signage expert, which means all my information has to be factual, upfront and honest.
As a sign expert it is my duty to present everthing my client absolutely needs to know in order for their siganage project to go smoothly, be that permitting information, design challenges, or budgetary decisions. No surprieses and honest reccomendations helps put the client at ease an ensures we get it right the first time.