I’ll be honest—I haven’t had a true multi-generational referral yet… but I feel like I’m standing right at the starting line.

Working in auto and home insurance, I talk to people all day long—clients, prospects, referrals—and the funny thing is, you never really know where a conversation is going to lead. One call can turn into a connection, and that connection can turn into three more if the experience is right.

What I do know is this: the ingredients are already there.

• The timing is always changing—someone I talk to today might not be ready, but six months from now they will be.
• The opportunity to deliver great service is constant—and in my world, when you save someone money and improve their coverage, they remember that.
• And let’s be real—people love sharing a win. If I help someone feel taken care of instead of confused about their insurance, they’re going to tell their family, their coworkers… probably even the neighbor they were just talking to outside.

I haven’t written a formal endorsement letter yet, but I am building stories every day. And I already use those real experiences when I talk to new people—it helps build trust right away.

So while I can’t share a multi-generational referral story just yet, I’m confident it’s coming… because in this business, every conversation is a potential ripple effect. I just haven’t seen how big the ripple gets yet. 😄