I propose a joint meeting with Lori Harris, who holds the marketing seat on the team, to discuss a video campaign for a client. I suggest we start by setting up a shared Google Doc where I will outline my initial thoughts. Lori can then add her strategy insights and post-campaign analysis. Afterward, we can schedule a Zoom call to discuss the various handover and transition points. As we approach the presentation date, we should practice the entire presentation a few times to ensure smooth delivery. A video campaign for a client presentation will cover a case study that discusses time commitment, target audience, purpose, and different channels of advertising content.

Both of our businesses have a lot in common, particularly our understanding that marketing and video content are long-term endeavors, much like networking. Success requires knowing your audience, showing up consistently, adding value, and analyzing the results.

I also believe that providing a handout detailing the workflow of the campaign will be very beneficial. This will help everyone understand the timeframe and effort required to achieve the desired results.