For Zoomin Groomin, clients are most likely to start with:
First-Time Full-Service Grooming Appointment
This includes a premium, one-on-one grooming session performed right at the customer’s driveway in a fully equipped van—no crates, no chaos, and no stress for the pet.
Why is this foundational?
Because that first appointment builds trust. It’s when the client sees the difference between traditional grooming and the Zoomin Groomin experience.
They see how their dog responds to a quieter, calmer, one-on-one environment.
They meet the groomer face-to-face and get a feel for the level of care and professionalism we offer.
They experience the ultimate convenience of not having to load up the dog, fight traffic, or rearrange their day.
That first grooming is the gateway.

At InfoMinute Seminar you used the mental model of a four-drawer filing cabinet to divide the things clients pay you for into four drawers.
Few clients pay us for all four drawers. They start with one.
Tell us the product or service that clients are most likely to start with when they begin doing business with you.
Why is this foundational?

Paul Urfi

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