In my practice, we begin our patient relationship with a consultation where we discuss what a client is looking for, what they do, and what their lifestyle is like. This helps us establish common ground. Once a patient begins coming in for treatments, we have conversations about their family, their activities, their job, ect. The purpose of this is to build relationships and facilitate trust. When a patient trusts you, they not only stay loyal to you but will also feel comfortable referring their friends and family members to see you.