My single best thing, I listen for during an infominute or 7-Minutes Presentation are those little nuggets or trigger words that connect to someone I know or a situation I’ve seen before. I’m always thinking, “Who do I know that needs this?” or “Where have I seen this problem show up?” When I’m listening to an InfoMinute, a 7-Minute, or a PowerBrew, I’m not just listening to understand what they do, I’m listening to make a connection.
The more examples they give about what they do, the easier it is for me to really grasp it and remember it. Those details help me lock in what I’m hearing so I can either connect them to someone right there in the moment or think of someone later who could truly benefit from their services. It works for me because I’m listening with intention and I am always looking for a way to match what they do with a real person or need.