Years ago i identified the best opportunity to build a more in depth connection is during my initial contact with the customer.

Most of my customers are businesses- when i discover their industry im able to create narratives that brings value to their business.

Also, This can create an ongoing communication opportunity for me to provide valuble information to them.

If i read an interesting article about their industry i'll kindly send them a message-"Hey Dan, i came across this interesting article about new technologies for landscaping companies. I really hope it can bring some value to your business."