I use story telling as my sunlight. Before I refer someone, I remind myself that people don’t remember titles they remember moments. So I take one real experience and tell it in my own words. It makes the referral feel warm and personal, not forced.

For example before I send my client to Marco, I tell them the story about how he fixed my computer issue in under an hour when I thought my whole system crashed. That moment shows his character better than any bio link. After that story, my clients feel confident calling him.