A client once called and said,
“I just need my driveway pressure washed.”
That was the surface goal.
But as we talked, they mentioned they received an HOA warning and they were preparing to sell their home.
That’s when I realized this wasn’t about concrete.
It was about protecting their investment.
It was about avoiding fines.
It was about making a strong first impression.
Their Commander’s Intent was:
“Help me protect the value of my home.”
So I didn’t just wash the driveway. I evaluated the entire exterior and recommended what would truly increase their curb appeal.
They referred me to two neighbors that same week.
So when you hear someone talking about HOA letters, mold, mildew, dirty driveways, or getting ready to sell that my refferal .