First the clues then the correlation. Specifically for a life insurance client of mine.

1. Kids or a picture of their family.
2. Their branded work truck.
3. Their colored hair and coordinating nails.
4. Their branded clothing.
5.  Soccer mom clues (Athletic wear, comfortable sneakers, waterbottles, and MORE)

Someone who needs life insurance has something or someone to protect. (The Priority)

A branded work truck is one of the easiest ways to tell if someone is self-employed and doesn't have benefits through a job. (The Gap)

The hair and nail combo might be an indication of their ability to take care of themselves and therefore the availability to take care of others. Mothers are leaders at the end of the day. During normal circumstances, mothers need to take care of themselves in order to provide for their children. (The Funds)

Self-employed people wear branded clothing mostly while they're working. Any wear outside of work indicates long hours and reliance on that income to keep their family stable. Without their hard work, the family dynamic would crumble. (The Need)

Active lifestyles and active parenting shows care for oneself and their children. They want their children to thrive and build skills through these activities so that when they're gone, they'll be alright. (The Dream)