I recently recommended Rob Burgess on my team to a client and sent a three way email highlighting the painpoint the client had - receiving an unexpected bill.
Finding members' profile pages and aligning the stories they share on how they are most helpful allow me to better target referrals. It's hard to cut through the clutter that is often so overwhelming on a business' website page. The character limitation on the Member's personal profile page forces us all to focus on what we do best for our best clients. The ability to showcase your expertise allows me to better refer you and allows my clients to build a more instaneous connection.