I believe that referrals happen when you're intentional about making connections, not just waiting for the perfect opportunity to fall into your lap. To keep referrals flowing, I take a few key actions:

1. Listen for Needs – When I’m chatting with clients, neighbors, or business contacts, I pay attention to what they’re struggling with or what they’re looking for. Referrals come naturally when I connect their needs with someone I trust.

2. Keep a Referral List – I keep a running list of professionals I trust and have their info handy—whether it’s in my phone, a notes app, or a stack of business cards. When I hear someone needs help, I don’t have to scramble to remember who to recommend.

3. Create Opportunities – Sometimes, people don’t know they need a referral until they talk it out. I’ll ask, “What’s been the biggest challenge for you?” That often leads to a chance to connect them with someone who can help.

4. Make It Easy – When I give a referral, I set it up for success with a warm introduction, a quick personal endorsement, and the right contact details. That way, it’s not just a name—it’s a real opportunity.

Referrals don’t just happen; they’re built on trust, awareness, and the habit of looking for ways to help.